Mangopay research finds 43% of platform users now pay through in-app wallets

May 15, 2025; Paris, France Mangopay has released the research report “Insights into in-app wallets: What platforms must know about user behavior and expectations”, offering key insights into how platform users engage with in-app wallets, what drives their choices, and how platforms can respond.

The study involves an extensive online survey, gathering insights from 5,000 consumers distributed across five key markets: the UK, France, Germany, Italy, and Spain.

To help platforms stay ahead of this growing wallet-based trend, the research dives into how users transact on platforms, how they like to pay, and get their earnings, what features would improve their experience, and how incentives like rewards and loyalty programs influence their wallet engagement.

Key findings include:

• In-app wallets are gaining ground, with 43% of consumers using them on platforms and marketplaces to make purchases, from buying goods to renting cars, booking flights and accommodation, and more.

• 62% of users say rewards such as cashback or loyalty points play a key role in deciding where to shop on platforms.

• Top frustrations when purchasing on platforms include slow refunds (27%) and limited payment options (21%).

• Features like instant transfers, budgeting tools, and loyalty rewards are high on users' wish lists for a better wallet experience.

• 41% of users prefer to receive their refunds directly into their wallets rather than into their bank accounts.

The report also highlights opportunities for platforms to improve user engagement and retention, simplify payment operations, and unlock new revenue potential through an integrated wallet approach.

"In-app wallet experiences are becoming a defining trend in the platform economy," said Mark Fleming, CCO at Mangopay. “We see it through the platforms we work with and market behavior. If nearly half of the respondents already use them, imagine how many more would come on board with better incentives and an improved experience. By partnering with the right wallet provider, platforms can create better payment experiences and unlock new revenue opportunities.”

For over a decade, Mangopay’s wallet infrastructure has been empowering top-tier platforms to scale and take control of their payment flows. Industry players like Vinted, ManoMano, Paybyrd, Sorare, Malt, Travelnest, Mobile.de, and many more have been using wallets to grow faster, simplify operations, and lead in the global platform economy.

This report ultimately offers data-driven guidance to help organizations better understand their users and use that knowledge to build the right tools and services that meet user expectations. It also shows that wallets are more than just a payment function. With the right features layered on top, platforms can add more value around the payments, which makes users more likely to return and feel more connected to the platform.

About Mangopay

Founded in 2013, Mangopay powers a wallet-based payment infrastructure specifically designed for organizations with complex, multi-party fund flows. Our programmable wallet solution optimizes fund management, allowing platforms to regain control over payments, secure transactions, and automate payouts. By leveraging Mangopay’s end-to-end white-label infrastructure, clients generate additional revenue and enhance operational efficiency while remaining compliant and protected with 360° AI-driven fraud prevention.

With over 250 million end users and more than €110 billion in processed transactions, Mangopay continues to lead in the fintech industry, providing flexible wallets designed to move money your way.