Gumtree partners with Mangopay to drive marketplace growth with wallet-first payments

Transforming from a classified to a fully transactional marketplace, Gumtree taps Mangopay’s proven wallet infrastructure to enable on-platform transactions and keep users engaged within its environment.

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Anda Kania

Anda Kania

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Press release

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Nov 04, 2025

4 November, 2025, London: Gumtree, one of the UK’s most popular online marketplaces, has partnered with Mangopay to power its transformation from a traditional classifieds site into a fully transactional C2C marketplace.

With 10 million monthly visitors and nearly 2 million active listings, Gumtree will start rolling out wallet-first payments in selected categories, ahead of a wider launch in 2026.

Gumtree has helped millions of consumers to extend product lifecycles, reduce waste, and access affordable alternatives over the last 25 years. Mangopay’s payment solution joins this mission by enabling Gumtree’s users to pay and receive funds directly on-platform, replacing offline transactions and creating a seamless, secure experience.

Gumtree has selected Mangopay for its wallet-first payments infrastructure and re-spend functionality, which enables sellers to instantly reuse their earnings to buy other items, making the experience more rewarding and convenient. Mangopay’s wallet-first approach has driven over EUR 10 billion in annual re-spend volume across Mangopay’s ecosystem alone, illustrating how wallet-based payments are a powerful engine for increased engagement, loyalty, and transaction volume.

By integrating Mangopay’s white-label wallet infrastructure, Gumtree gains full control over payment flows while offering users a safer, smoother user experience. The move from offline cash payments to on-platform transactions gives more confidence and convenience to buyers and sellers alike. This transformation positions Gumtree for sustainable growth and a richer, more connected community.

Partnering with Mangopay marks a key step in our transition to become a fully transactional C2C marketplace for the home, where transactions are effortless and secure,” said Kim Faura, Gumtree’s Joint Managing Director. “Their advanced payment infrastructure and expertise provide the foundation we need to build greater trust with our users and grow our community of buyers and sellers.”

Mangopay’s Chief Commercial Officer Mark Fleming added, “We’re excited to support Gumtree’s transformation from a traditional classifieds site into a fully transactional C2C marketplace. With our wallet-based payments infrastructure, Gumtree gains the flexibility and scale needed to drive engagement and accelerate growth.

The resale commerce is one of the fastest-growing sectors, expanding nearly 16 times faster than traditional retail, driven by consumers’ growing demand for sustainable, trusted, and convenient commerce. Mangopay’s wallet-based payments empower platforms like Gumtree to capitalize on this trend, unlocking new revenue opportunities and delivering seamless experiences that users expect.

About Gumtree

Gumtree is one of the UK’s most popular online marketplaces, offering users a simple and effective way to buy, sell, and connect within their local communities. Founded in 2000, Gumtree has become a trusted brand with millions of users across the UK, championing re-commerce and supporting local trading. With more than 1.8 million live ads at any one time, it’s not surprising that more than 10 million people visit the site every month to find what they need affordably, sustainably, and securely. Visit www.gumtree.com and follow @GumtreeUK (Instagram) and @Gumtree to join the conversation.

About Mangopay

Founded in 2013, Mangopay is the wallet-first infrastructure for multi-party payment flows, designed to give platforms the control, scalability, and revenue opportunities they need to thrive. Mangopay offers programmable wallets that mirror real-world multi-party experiences, enabling platforms to hold, split, and move funds across buyers, sellers, and partners, while unlocking new monetization streams.

Mangopay powers platforms with white-label infrastructure, offering IBANs, FX, acquirer-agnostic processing, and fast cross-border payouts, all secured by AI-driven fraud and compliance tools. With over €150 billion processed, 430 million wallets created, and 330 million users onboarded, Mangopay has demonstrated scale and reliability.

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